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iProspect frequently publishes research that is covered by the press and is often quoted by leading journalists on the latest news and trends with the search engine marketing industry. See below for references to iProspect in the news. To read articles written by iProspect’s management in various trade publications, visit our byline articles page. To subscribe to iProspect’s monthly Search Marketing Advisor newsletter, click here.
- 1.21.11
Expert tips: Creating an SEO governance systemView Article - 1.19.11Expert tips: extending link building campaignsView Article
- 1.14.11Use of social media ‘becoming more diverse’View Article
- 1.13.11Online marketing ‘advantageous’ during off-seasonView Article
- 12.03.10
Organic Search Drives Software-Buying DecisionsView Article - 11.29.10
How the Language of Search is Changing the Face of SEMView Article - 11.19.10Forget Clicks, iProspect Study Shows Ad Impressions Drive Purchases & Boost BrandsView Article
- 11.16.10Digital Media Combos Drive Sales, Brand FavorabilityView Article
- 11.15.10
iProspect: The right ad combination will increase resultsView Article - 11.13.10
Report: How Digital Media Influences Brand Equity PerceptionView Article - 11.10.10
Brand Values Impacted Significantly by Blended Online Ad ChannelsView Article - 11.10
Cover Story : 50 Best Tips of 2010View Article - 11.04.10
Digital Media Exposure Boosts Brand Favorability, Drives PurchasesView Article - 11.02.10
Study: Digital media exposure boosts brands, drives purchasesView Article - 11.03.10DIGITAL STATSA combination of paid and organic search impressions leads to the greatest uplift in purchase intentView Article
- 11.02.10
iProspect and comScore Study: Exposure to Impressions of Digital Media Boosts Brand, Drives Purchase Behavior, Even When Users Don’t Click on ThemView Article - 11.02.10
iProspect and comScore Study: Exposure to Impressions of Digital Media Boosts Brand, Drives Purchase Behavior, Even When Users Don’t Click on ThemView Article - 11.02.10
Online ads and search results leave lasting impressions, even if consumers don’t clickView Article - 11.01.10Mobile and the web help century-old retailer Walgreens stand up to stiff competition and get closer to today’s consumer.View Article
- 11.01.10
SES Chicago: The Future of SearchView Article - 9.01.10The top retailers in search: The Internet Retailer 2011 Search Marketing Guide ranks merchants in paid and natural search—and explains how they made it to the topView Article
- 8.19.10Shoppers key in on a retail site’s search box:
More shoppers use the search box than browse through the initial landing page. - 8.01.10Channel shift: IRCE 2010 breaks attendance records. Much of the buzz is about mobile and social.View Article
- 7.28.10
Electronic Arts Shows That Search Has GameView Article - 7.28.10
Study:Consumers Twice As Likely To Click Paid-Search Product ListingsView Article - 7.28.10Fifth of shoppers start on search enginesView Article
- 7.28.10Site search key tool in online shopping processView Article
- 7.28.10Search Dominates Social Media When Shopping Online: StudyView Article
- 7.27.10
Study: Many shoppers research online, shop offlineView Article - 7.27.10Most tech shoppers start their shopping online, study findsView Article
- 7.27.10
comScore Study: Search Engines and Retail Sites – The One-Two Punch For ShoppersView Article - 7.27.10
Survey: Brands Appearing Top in Online Search Bought OfflineView Article - 7.21.10The big boys dominate paid searchView Article
- 7.13.10
Forging Link-Exchange Partnerships to Boost SEO: 5 Tactics to Select Partners and Guide StrategyView Article
6.10
iProspect CEO, Robert Murray, is featured in the CEO Profile in June’s issue of the Search Marketing Standard.
6.15.10
Tons of fun: Endless Vacation Rentals makes social media work by keeping it lively.
- 6.08.10Think small: Starting out in paid search? Start small and stay relevant, workshop attendees learn.View Article
- 6.08.10Staples.com profits from searchView Article
- 4.29.10Google’s Preferred AdWords API Pricing Model Equals Big ChangesView Article
- 3.29.10Today’s News: Endless Vacation Rentals Crafts a Social Media Campaign on a Small BudgetView Article
- 1.2.10Online Marketing: Converting new challenges into new opportunities. Brian Kaminski, executive vice president and managing director of iProspect, is quoted.View Article
- 11.30.09
Searching the net for ROI: In many ways, search marketing — especially the introduction of paid search — saved online advertising
after the dot-com collapse. iProspect CEO, Rob Murray, is quoted. - 11.2.09In The Pink: How a fun contest and social media seriously raised a travel site’s traffic. Learn how iProspect and client, Endless Vacation
Rentals, utilized social media to boost traffic and conversions. - 8.10.09The Bing Bang: Online retailers hope Microsoft can expand the search universe. Will it succeed? iProspect CEO, Robert Murray, is quoted.View Article
- 7.30.09
Yahoo Tie-Up Is Latest Sign Tide Turning for Microsoft’s Ballmer: Microsoft Corp.’s deal to join forces with Yahoo Inc. in the Internet search and advertising businesses could create a counterweight to the online muscle of Google Inc. It may also help Steve Ballmer end the worst slump in his career at the helm of Microsoft. iProspect CEO, Robert Murray, is quoted.View Article - 7.29.09What the Microsoft-Yahoo search deal means for online retailers: Online retailers have complained Google is
pretty much the only game in town when it comes to search marketing. That may change as a result of a deal
announced today by Google’s nearest competitors, No. 2 search engine Yahoo and No. 3 Microsoft. iProspect CEO, Robert Murray, is quoted. - 7.29.09
Microsoft-Yahoo: A Rival for Google?
The deal, if approved by antitrust regulators, could give
the Internet search giant a viable competitor. Advertisers are optimistic. iProspect CEO, Robert Murray, is quoted.7.15.09
Testing helps ShoeMall.com improve its search marketing grades: Sales at ShoeMall.com
were up by more than 33% year over year in late 2007 when Internet director Jodi Bresina
realized she needed help managing the growth of the site’s paid search campaign. ShoeMall engaged iProspect. - 5.18.09
Online display ads have gotten a bad rap lately. It’s a format, according to many
sources, with declining investment and waning effectiveness. But a study from
iProspect may have discovered an unexpected benefit of online display ads.5.14.09
50 Percent of Internet Users Perform Searches in Response to Online Ads: A noteworthy
finding from the search engine marketing firm iProspect’s recently published report, Search
Engine Marketing and Online Display Advertising Integration Study.5.14.09
Half Respond To Display Ads By Searching: A new study from iProspect, commissioned by Forrester
Consulting, bridges the gap between search and display. - 5.13.09
Banner ads drive search behavior: The effectiveness of banner ads should be measured
through search behavior as much as by click-through rates, a survey from iProspect has found. - 5.13.09
Online Ads Trigger Nearly as Many Searches as Clicks: Over half of internet users actively
respond to display advertising on ad-supported websites, according to a study
from iProspect. - 5.12.09Even when a click will do, some consumers prefer to search: Search has become such a part of Internet
users’ habits that nearly as many people who respond to an online display ad launch a search on the
product as click on the ad. According to a study from iProspect. - 5.12.09
Online Ads Spark Almost As Many Searches As Clicks: More than half of Internet users (52%) actively
respond to display advertising on ad-supported websites, and among them, almost as many initially
respond to ads by performing a search as those who click on an ad, according to a study from
iProspect, conducted by Forrester Consulting. - 5.12.09
Display Ad & SEM Study from iProspect: Despite considerable speculation about the relationship between search
engine marketing and online display advertising, findings from a new study from iProspect indicate that the
two channels have a closer relationship than many marketers may have thought. - 5.12.09
Responding but Not Clicking: Clicking on an online display ad isn’t the
only way of responding to it, emphasizes a new iProspect report on a survey of Internet users. - 5.12.09Why search when you can click: I was not surprised when I read
the results today of iProspect’s survey on how consumers respond to online display ads. - 5.12.09
Study: Search can leverage, facilitate display ad demand. Search and display advertising go hand
in hand in driving potential customers to business Web sites, according to a new survey by search
engine marketing company iProspect and Forrester Consulting. - 5.12.09iProspect: Search, display ads work closely together. New research shows search and display
advertising happily co-existing and even goes so far as to suggest that search can be an
alternative response mechanism for display advertising. - 5.11.09Display and search, a beautiful team: In the continued rehabilitation of display
advertising, a new study by iProspect shows that nearly 50 percent of Internet users
eventually perform a search in response to display advertising. - 5.11.09Search agency iProspect released a new study today, based on a survey commissioned
by Forrester Consulting, which highlights the symbiotic relationship between search and display advertising. - 5.11.09Search and display share close ties: Nearly half of
Internet users who respond to display advertising eventually do a search related to the ad they
viewed, according to a new study from iProspect. - 5.11.09
Study Confirms Display Ads, Paid Search Work in Concert: Display ads influence
search behavior, according to a study from iProspect released today. - 4.21.09
8 ways to SEO your personal BrandiProspect’s, Chief Operating Officer, John Tawadros, is quoted in this article discussing ways to SEO your personal brand.View Article - 4.20.09Want to get the most value from your paid search spend? Four industry
experts, including Heather Pidgeon, Client Services Director, iProsect, weigh
in on how you can assess your campaign strategies and tactics to make pay-per-click
really worth your while during the recession. - 4.09iProspect CEO, Robert Murray, is featured in DM News Essential Guide for 2009.View Article
- 3.26.09
A panel of experts from major search engines and ad agencies square off over the state of
the market at Search Engine Strategies.Robert Murray, CEO of search engine marketing firm iProspect
is quoted. - 2.1.09Making search marketing a more competitive force in tough times: Retailers must take steps to
leverage their search marketing dollars more effectively in today’s economic climate. iProspect’s
Chief Operating Officer, John Tawadros, is quoted. - 1.23.09Digital agencies iProspect, iCrossing and 360i took top stops this year in The Forrester Wave: U.S. Search Marketing Agencies Q1 2009 report, which evaluates search marketing agencies against 72 criteria.View Article
- 4.15.11
SearchEngineWatchGeotargeting: A Great Local Search Option
- 4.13.11Search Engine Land:4 Ways Keyword Level Analytics Can Boost Revenue
- 4.6.11Search Engine Land:How To Boost Brand Exposure On A Fixed Budget
- 3.16.11Search Engine Land:4 Tips To Make Your Content Strategy Pay Off For B2B SEO
- 3.09.11Search Engine Land:Why Brand Trumps ROI: 3 Tips To Build Your Brand Online
- 2.16.11Search Engine Land:3 Dangers Of A Website Redesign For B2B SEO
- 2.09.11Search Engine Land:7 Tips To Use Paid Search To Unite Brands During A Merger
- 2.08.11SearchEngineWatch3 Key Differences Between adCenter & AdWords
- 1.19.10Search Engine Land:Enterprise SEO: 5 Tips To Create A Governance System
- 1.16.10Search Engine Land:Search & The Slow Season: Your Brand’s Big Opportunity
- 12.15.10Search Engine Land:Leveraging Search To Amplify Offline Marketing Success
- 12.01.10Search Engine Land:5 Tips For Looking Beyond Wins And Losses In B2B Metrics
- 11.17.10Search Engine Land:CPG & Paid Search: 4 Tips to Build Deeper, More Cost-Effective Bonds With Consumers
- 11.03.10Search Engine Land:B2B Paid Search: Why You Need To Pay For Branded Terms
- 10.20.10Search Engine Land:Protect Your Brands With Collaborative Bidding
- 10.13.10Search Engine Land:Ready For PPC Remarketing? 4 Questions To Help You Get Started
- 9.22.10Search Engine Land:Boosting Consumer Packaged Goods Brand Awareness Through Paid Search
- 9.10.10How Convergence In The Communications Ecosystem Elevates Search’s RoleFull Text
- 9.10.10Get Local And Get ResultsFull Text
- 8.25.10Search Engine Land:Remember To Connect With Your Brand Loyalists
- 8.11.10Search Engine Land:7 Tips To Make Better Keyword Bidding Decisions In B2B Paid Search
- 8.06.10
CMO.COMFive Big Mistakes CMOs Make With Search
- 8.06.10
All About ROI:5 Ways to Integrate search and display advertising to boost ROI
- 7.30.10
SES Magazine:7 tips to help your website help your customers make decisions
- 7.28.10Search Engine Land:Couponing Websites For Competitive Branding Campaigns
- 7.14.10Search Engine Land:4 Tips To Make Content Network Advertising Work
- 6.30.10Search Engine Land:Is The Hispanic Market Right For Your Brand?
- 6.16.10Search Engine Land:The Value Of Analytics Beyond Campaign Performance
- 6.02.10Search Engine Land:Paid Search: Why Data Insights Matter
- 5.19.10Search Engine Land:5 Steps To Shorten The B2B Buying Cycle
- 5.05.10Search Engine Land:Paid Search: The Glue Between Offline & Online
- 4.21.10Search Engine Land:4 Tips To Go Global With B2B Search Marketing
- 4.07.10Search Engine Land:5 Key Strategies To Build Your Brand Online
- 3.24.10Search Engine Land:3 Tips To Boost B2B Paid Search ROI Via Intra-Brand Collaboration
- 3.10.10Search Engine Land:PPC: Why You Need To Pay For Your Brand Terms
- 3.24.10Search Engine Land:3 Tips To Boost B2B Paid Search ROI Via Intra-Brand Collaboration
- 2.24.10Search Engine Land:5 Landing Page Tips To Boost Your Conversion Rate
- 1.27.10Search Engine Land:6 Common Mistakes In B2B PPC Advertising
- 1.13.10Search Engine Land:Online/Offline Integration: 5 Tips For Strengthening Your Brand Experience
- 12.2.09Search Engine Land:3 Tips to Ensure B2B Content Gets SEO-friendly Citations
- 11.18.09Search Engine Land: Achieving Paid Search Balance3 Reasons To Invest In Non-Branded Terms
- 11.4.09Search Engine Land: Strictly Business2010 Planning: 3 Tips To Improve Search Results Next Year
- 10.21.09Search Engine Land: Brand AidFive Tips To Avoid Getting Burned When Starting Social Media Campaigns
- 10.7.09Search Engine Land: Strictly Business5 Tips To Boost B2B Lead Gen & Thought Leadership Efforts With Search
- 9.9.09Search Engine Land: Strictly Business5 Tips To Achieve Alignment Between SEO Keyword Strategy & Content
- 8.26.09Search Engine Land: Brand AidBrand Building Through Search & Social Media
8.19.09
iMedia Connection
10 tactics for lowering your website’s bounce rate
- 8.12.09Search Engine Land: Strictly Business8 Core Elements For Attribution Modeling Beyond The Last Click
- 7.29.09Search Engine Land: Brand Aid7 Tips To Boost Brand Reputation In Search Via Corporate Responsibility
- 7.15.09Search Engine Land: Strictly Business6 Steps To Building A Successful B2B Search Content Strategy
- 7.15.09The Smaller, The Better:When Microsites Are The Solution
- 7.1.09Search Engine Land: Brand Aid5 SEO Tips For Nabbing International Search Real Estate
- 6.17.09Search Engine Land: Strictly BusinessPPC Segmentation: 4 Tips To Better Target Customers
- 6.3.09Search Engine Land: Brand AidPPC Recession Strategy: 7 Reasons To Keep Bidding On Your Brand Terms
- 5.20.09Search Engine Land: Strictly BusinessSearch & Content Networks: A B2B Classic Combo
- 5.6.09Search Engine Land: Brand AidA Social Media Reality Check: Time To Get Serious
- 4.22.09Search Engine Land: Strictly BusinessB2B Social Media Dashboard: A Powerful Tool To Uncover Key Customer Insights
- 4.8.09Search Engine Land: Brand AidPaid Search: Building Brand Loyalty Two Seconds At A Time
- 3.25.09Search Engine Land: Strictly BusinessIn A Down Economy, Engagement Matters: 4 Tips To Boost Your Efforts
- 3.11.09Search Engine Land: Brand AidDon’t Damage Your Brand With The Wrong Keywords!
- 3.5.09eMarketing and Commerce5 Tips to Optimize Your Web Site for Users and Search Engines
- 2.25.09Search Engine Land: Strictly BusinessB2B & Social Marketing: Discovering Its Hidden Value
- 2.11.09Search Engine Land: Brand AidInnovative Search And Its Impact On Brand
- 1.13.09eMarketing and Commerce4 Tips to Ensure Your Site Is Customer-Centric
- 1.28.09Search Engine Land: Strictly BusinessYour 2009 Marketing Budget: Why It’s Worth Revisiting
- 1.13.09Search Engine Land: Brand AidUsing Social Media To Control Brand Management Crises
- 12.17.08Search Engine Land: Brand AidBuilding Your Brand With Search: A Three Part Strategy
- 11.19.08Search Engine Land: Brand AidHow To Make Flash Content Search Friendly
11.10.08
BtoB Magazine
Problem: How do I define and measure the value of a visitor to my Website and optimize keywords accordingly?
Solution:Provided by Andrew Wheeler, Managing Director of iProspect Chicago
- 11.5.08Search Engine Land: Strictly BusinessB2B & Gen Y: An Opportunity Not 2B Missed!
- 10.22.08Search Engine Land: Brand AidBuilding Brand Awareness With Content & Display
- 9.24.08Search Engine Land: Brand AidBranding & Search: Your Best Defense Against Losing Ground to Competitors
- 9.18.08Search Marketing StandardMaking Paid Search Performance Pricing Work for You
- 9.10.08Search Engine Land: Strictly BusinessA Call to BtoB Marketers — Integrate Search Now!
- 8.13.08Search Engine Land: Strictly BusinessBidding On Competitors’ Branded Terms: Moral Dilemma Or Business Decision?
- 8.11.08DM NewsUsing search to measure the impact of offline media for geo-targeted campaigns
- 8.11.08Search Engine Land: Brand AidSwitching Gears With Paid Search: 6 Steps To Redefining Success For A Branding Campaign
- 7.28.08DM NewsBlending a competitive advantage
- 7.21.08DM NewsFight negativity on your own terms
- 7.16.08Search Engine Land: Strictly BusinessA B2B Paid Search Success Equation
- 7.2.08Search Engine Land: Brand AidPaid Search Ad Copy: Kicking It Up A Notch
- 06.08Search Marketing StandardGlobal Search: Rich Opportunity or Risky Proposition?
- 5.27.08
Y! Yahoo Search Marketing BlogThe Top of the Page: How to Reach Today’s Demanding Searcher
- 5.21.08Search Engine Land: Strictly BusinessTake Off the Blinders! Your Competitors are Killing You, Whether You Realize it or Not
- 5.7.08Search Engine Land: Brand AidEssential SEO Spring Cleaning For Your Website
- 4.23.08Search Engine Land: Strictly BusinessLeveraging PR To End The B2B Content Development Struggle
- 4.9.08Search Engine Land: Brand AidBlended Search: A Year Later
- 3.26.08Search Engine Land: Strictly BusinessB2B Marketing Priorities 2008
- 3.17.08DM NewsMeasuring the impact of offline media through search
- 3.12.08Search Engine Land: Brand AidGot Duplicate Content? Don’t Let It Dilute Your SEO Efforts
- 3.10.08BtoB MagazineLosing money because paid search landing page testing takes too long.
- 2.27.08Search Engine Land: Strictly BusinessLeveraging Search To Meet B2B Challenges
- 2.13.08Search Engine Land: Brand AidDesigning And Owning Your “Search Shelf Space”
- 1.30.08Search Engine Land: Strictly BusinessThe Big B2B PPC Mistake
- 1.9.08Search Engine Land: Strictly Business5 Ways To Make 2008 Pay Off Big
- 1.2.08Search Engine Land: Strictly BusinessA B2B Search Marketer’s New Year’s Resolutions
- 12.13.07SearchEngineWatchSearch and the Comeback Kid: Part 1
- 12.12.07Search Engine Land: Brand AidA Holiday Post Mortem for Online Retailers
- 12.01.07
Direct MagazineThe Search/Offline Alliance
- 11.21.07Search Engine Land: Brand AidThe Big Search Faceoff: Corporate vs Franchise
- 11.21.07Search Engine Land: Strictly BusinessCommunication Breakdown: 5 Avoidable Failures That Derail Search Marketing Campaigns
- 11.7.07SearchEngineWatchMaking It Work: 6 Factors to Integrate Search with Other Best of Breed Partners
- 10.24.07Search Engine Land: Strictly BusinessLessons From Baseball: How to Discover & Track Your “Quality Starts”
- 10.17.07Search Engine Land: Brand AidClosing The Loop: How Search Can Inform Your Overall Marketing Decisions
- 9.26.07Search Engine Land: Strictly BusinessIntegrating SEO & PPC: Three Pitfalls To Avoid
- 9.24.07Y! Yahoo Search Marketing BlogTurn up Your Offline: Maximizing Offline Channels to Drive Search Success
- 9.20.07SearchEngineWatchSearching for Options: Integration Spells Sweet Success
- 9.19.07Search Engine Land: Brand AidTurf Wars: How Aggregator Search Results Can Affect Your Brand
- 9.17.07iMedia ConnectionSolve the landing page mystery
- 8.29.07Search Engine Land: Strictly BusinessB2B Engagement Matters: Seven Ways to Keep ‘Em Coming Back for More
- 8.22.07Search Engine Land: Brand AidGetting To The Heart Of Things: Big Pharma Marketing Challenges
- 8.8.07Search Engine Land: Strictly BusinessGoogle’s Universal Search Spells Opportunity for B2B
- 7.18.07
Target MarketingThe Basics of Choosing Keywords
- 7.16.07BtoB MagazineProblem: Making paid search creative stand out from the crowd.
Solution: Provided by Brian Kaminski, iProspect Managing Director, San Francisco.
- 7.10.07SearchEngineWatchGoogle Universal: Friend or Foe?
- 7.4.07Search Engine Land: Strictly BusinessUnderstanding Your Audience with Search, B2B Style
- 6.25.07DM NewsGoing Web 2.0: actionable advice for marketers
- 6.8.07DM NewsSoon: Spam in every medium?
- 6.6.07iMedia ConnectionDon’t Be a Social Misfit
- 6.4.07iMedia ConnectionDon’t Let Search Hurt Your Brand
- 5.30.07Search Engine Land: Strictly BusinessA New Place To Face-to-Face: B2B Social Networking
- 5.23.07SearchEngineWatchIs Your SEO Strategy Global?
- 5.11.07DM NewsInternet accessibility is a marketer’s issue
- 5.9.07Search Engine Land: Strictly BusinessCreating Innovative B2B Search Marketing Campaigns
- 5.4.07DM NewsWeb 2.0’s impact on search technology
- 5.3.07SearchEngineWatchDriving SEO Outsourcing Success
- 4.11.07Search Engine Land: Strictly BusinessQ&A With Microsoft Live Search General Manager Derrick Connell
- 4.5.07iMedia ConnectionSearch as a Sum of Its Parts
- 3.2.07iMedia ConnectionMake the Leap to Demographic Targeting
- 2.27.07DM NewsA rally cry for Yahoo’s paid inclusion
- 2.14.07SearchEngineWatchData Mining: The Heart of Analysis
- 2.5.07iMedia Connection6 Steps to Better Organic Search Results
- 1.10.07SearchEngineWatchThe Bigger Question of SEO
- 12.18.06
MediaPost’s Search InsiderThe Marriage Of Paid And Organic Search: Crisis or Bliss?
- 12.13.06DIRECT MagazineWatch Your Rep on Social Networks
- 12.8.06DM NewsNot a creature was stirring, not even a customer’s mouse
- 12.1.06MediaPost’s Search InsiderHuman Intervention Trumps Technology
- 12.1.06iMedia ConnectionMaximize Return with a Marketing Model
- 11.17.06MediaPost’s Search InsiderThe 1.65 Billion Dollar Question
- 11.16.06iMedia ConnectionWhy Yahoo! Wants You to Outsource Search
- 11.10.06DM NewsThe price of sibling rivalry
- 10.25.06DIRECT MagazineTalk About Overkill: Google’s Plethora of Search Products
- 10.23.06iMedia ConnectionSocial Networks: Another Flavor of Search
- 10.11.06adotasIn Cold Blog: What Truman Capote Taught Me about Marketing
- 10.6.06MediaPost’s Search InsiderSearch Wars Salvo: Microsoft Launches Live Search
- 9.15.06MediaPost’s Search InsiderSix Myths Of Paid Inclusion
- 8.11.06adotasLike Swimming with Sharks: How Online Retailers Can Fish Out Search ROI
- 8.10.06DM NewsDon’t Move Too Fast on Mobile Search
- 7.21.06MediaPost’s Search InsiderDating: The Perfect Metaphor For Picking A SEM Vendor
- 7.14.06iMedia ConnectionSocial Tagging & Search
- 7.1.06Target MarketingBeat the Price Creep
- 6.21.06DIRECT MagazineIntegrating Search and Traditional Marketing
- 6.12.06iMedia ConnectionUncover Hidden Gems with Search Engines
- 6.7.06MediaPost’s Search InsiderBeantown, Fenway, And The Seasonality Of Search
- 5.23.06iMedia ConnectionWhy SEO Matters in Site Re-Design
- 5.15.06iMedia ConnectionGoing Vertical Search
- 5.10.06MediaPost’s Search InsiderLatest Search Trend: Less Than Optimal
- 4.26.06adotasPaid Search Goes Pro: Why the Search Strategy Hits a Home Run with Brand Advertisers
- 4.14.06MediaPost’s Search InsiderHouston, We Have A Problem
- 4.7.06iMedia ConnectionOnline Converts Offline… with Search
- 4.3.06BtoB MagazineProblem: Minimizing a website redesign’s negative impact on organic search traffic.
Solution: Provided by Brian Kaminski, iProspect Managing Director, San Francisco.
- 3.15.06MediaPost’s Search InsiderKnock, Knock: It’s Opportunity
- 3.10.06adotasSearch Engine Scouting: How Sizing Up the Competition is the Key to Survival
2.15.06
MediaPost’s Search Insider
Search: You Gotta Love It!
- 1.19.06
CMO MagazineChange Agent: Can Google Stay on Top in Search
- 1.18.06MediaPost’s Search InsiderWhy Ad Agencies STILL Hate Search Engine Marketing
- 11.17.05MediaPost’s Search InsiderCategories Born From Search: One More Marble In The Jar
- 11.8.05CMO MagazineChange Agent: Book Review: ‘On-Demand Advertising & Marketing.’ A Road Map To The Revolution
- 11.2.05MediaPost’s Search InsiderFrom Waistlines To Bottom Lines, You Need A Commitment
- 10.20.05MediaPost’s Search InsiderSEM Challenge 101: Hiring Staff
- 10.6.05CMO MagazineChange Agent: The Real World Changes Everything
- 10.5.05MediaPost’s Search InsiderSanta Says: Some Sage Holiday Advice
- 9.7.05MediaPost’s Search InsiderHow the Hallway Conversations Have Changed
- 9.7.05CMO MagazineChange Agent: Three Roads to Riches
- 8.25.05MediaPost’s Search InsiderPaid Search: Who Really Is On First?
- 8.10.05MediaPost’s Search InsiderThe Symbiotic Relationship Between SEO and PPC
- 8.1.05CMO MagazineChange Agent: What Prime Time Is Not Ready For
In response to the above article: Lessons From TiVo
- 7.28.05MediaPost’s Search InsiderSailing to PPC Success
- 7.27.05
TalentZoo.comWhat’s Wrong With Advertising Today?
- 7.25.05The Direct Marketer’s Essential Guide to Search Engine MarketingAutomated Bid Management: Tools Remove Cap on Lids.com Efforts
- 6.23.05CMO MagazineChange Agent: No Search Is an Island
- 6.05OMMA MagazineMSN’s New Program Increases Need for Automated Campaign ManagementFull Text
- 5.16.05
ClickZPPC Advertising Connects to Conversion Rate
- 5.5.05ClickZSearch Advertising and Conversion Lag Times
- 5.05OMMA MagazineLeveraging Your Natural SEO Findings to Enhance Your PPC CampaignFull Text
- 4.18.05ClickZHow Affiliate Programs Can Affect Search Rankings
- 4.4.05ClickZSeasonality and SEM Campaigns
- 4.05OMMA MagazineDrunk With Power: Bidding Agent Technology Now Mission Critical To Search AdvertisingFull Text
- 3.24.05SearchEngineWatchWhy Quality Content is Key For Search Engines
- 3.21.05ClickZLocal Search: Convert and Win
- 3.7.05ClickZNonconverting Keywords and the Search Continuum, Part 2
- 3.05OMMA MagazineThe “Search Hole” – Your Off-line Marketing Is Causing People To Search: Who Will They Find?Full Text
- 2.7.05ClickZNonconverting Keywords and the Search Continuum, Part 1
- 2.05OMMA MagazineClick Fraud and PPC Search Advertising – Is Your Campaign At Risk?Full Text
- 1.25.05SearchEngineWatchIntegrating Search with Other Marketing
- 1.24.05ClickZKeywords: Speak Your Audience’s Language
- 1.10.05ClickZThe SEM CEO’s Predictions, Part 2
- 1.05OMMA MagazineHoliday Searchers Looking For Presents – Will You Be Found In Time?Full Text
- 12.27.04ClickZThe SEM CEO’s Predictions, Part 1
- 12.13.04ClickZSearch-Engine Ready Corporate Communications
- 12.04OMMA MagazineThe Often Overlooked Raw Power of Natural Search Engine OptimizationFull Text
- 11.29.04ClickZSEO’s Multiplying Effect on Paid Inclusion
- 11.15.04ClickZSingle-Word Searches Aren’t Dead Yet
- 11.1.04ClickZGoogle’s Desktop Search Could Change SEM Forever
- 11.04OMMA MagazineConversion “Path” Optimization: A Key to Pay Per Click Performance ImprovementFull Text
- 10.18.04ClickZWhen Client/SEM Communications Break Down
- 10.4.04ClickZPaid Inclusion Beats PPC in Many Markets
- 10.04OMMA MagazineHelp, I Need Somebody. Help, Not Just Anybody: SEM Help Wanted. Help!Full Text
- 9.20.04ClickZSEM Wants to Embrace the CMO
- 9.04OMMA MagazinePaid Search Bid Management By Excel Spreadsheet? Manual Bid Management Falters As Campaigns Grow – Will Your Methodology Scale?Full Text
- 9.04
The Hosting StandardEvery Search Engine Marketing Campaign Should Have a Search Directory Strategy
- 8.9.04ClickZPPC Advertising Connects to Conversion Rate
- 7-8.04OMMA MagazineIncrease Your Conversion Rate Before PPC Search Advertising Prices You Out Of The GameFull Text
- 7.26.04ClickZSEO and Paid Search Campaigns: Share the Data!
- 7.12.04ClickZAffiliate Marketing and SEM Revisited
- 6.29.04MediaPost’s Search InsiderFive Reasons Why Ad Agencies Hate Search Engine Marketing
- 6.28.04ClickZSEM and Reputation Management
- 6.14.04ClickZIs Your Search Marketing Campaign Lopsided?
- 6.14.04MediaPost’s Search InsiderThe 10 Most Universal Mistakes Marketers Make in Search Engine Marketing
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