Welcome to the Search Marketing Advisor

The Search Marketing Advisor Article Archives:

• How Custom Pathways Can Boost Your Conversion
  Rate
  by Matt Commins, Operations Analyst, iProspect



• Sub-domains Revisited: Leveraging Images, Videos, and News
  by Sean McCarthy, Search Marketing Specialist, iProspect

• e-Tail Holiday Prep: 4 Search Marketing Steps to Ensure Your Season is Merry and Bright
  by Tim Magoon, Search Marketing Specialist, iProspect



• Word of Mouth Marketing and Search: Let Your Customers Speak
  by Casey Williams, Search Marketing Specialist, iProspect

• The Emerging Role of Speech in Search
  by Josh Nannen, Search Marketing Consultant, iProspect



• Wikipedia: Rules of Engagement
  by Alan Rothstein, Operations Analyst, iProspect

• Search Marketing Firm Selection: 8 Critical Factors — Part 2
  by Paul Wilson, Vice President, iProspect



• 3… 2… 1… Re-launch! How to Ensure a Successful Website Transition
  by Michael Fujioka, Search Marketing Specialist, iProspect

• Search Marketing Firm Selection: 8 Critical Factors — Part 1
  by Paul Wilson, Vice President, iProspect



• Why Search Marketing Demands Your Input
  by Jason Damas, Algorithmic Search Analyst, iProspect

• Personalized Services: From the Coffee Shop to Online Search
  by Arpana Tiwari, Manager, Organic Search Operations iProspect



• Expand and Leverage the Reach of Social Media
  by Michael Fujioka, Paid Search Specialist, iProspect

• Learning to Share: Consumer Insights and Search Marketing
  by Ron Belanger, Vice President, Agency Development, Yahoo! Search Marketing



• The Rise of Hispanics Online: Make New “Amigos” Through Pay Per Click Advertising
  by Federico Murara, Paid Search Specialist, iProspect

• Your Brand’s Online Reputation: Brand Exposure Exposed
  by Abbey Reider, Client Services Manager, iProspect



• Dressing for Success: Integrating Your Paid Search Campaign with Other Marketing Initiatives
  by Jacqueline Gill, Paid Search Specialist, iProspect

• Analyze This: Applying Analytics for Your Search Campaign
  by Charmaine Madamba, Search Marketing Specialist, iProspect



• Michael Jordan: A Retailer’s Dream and a Paid Search Marketer’s Nightmare
  by Christopher Wallace, Paid Search Specialist, iProspect

• Destination: Landing Page
  by Jacqueline Gill, Paid Search Specialist, iProspect



• Say Hello to Web 2.0
  by Alan Rothstein, Algorithmic Search Analyst, iProspect

• Tag, You’re It: The Benefits of Social Tagging
  by Holly Conrad, Client Services Manager, iProspect



• Wikiasari-Google's New Headache?
  by Catherine Parker, Search Marketing Specialist, iProspect

• A Little Love for SEO: Improving Visibility and Conversion with Natural Search Strategies
  by Brian Kaminski, Managing Director, iProspect San Francisco



• Which Came First, Keywords or the Copy? An Approach to Writing Search Optimized Content
  by Heather Braswell, Marketing Copywriter, iProspect

• Preventing Mixed Signals: Attracting Qualified Searchers with Your PPC Ads
  by Jacqueline Gill, Paid Search Specialist, iProspect



• Search Leveraged Public Relations (SLPR): Two Negatives Don’t Make a Positive
  by Alan Rothstein, Algorithmic Search Analyst, iProspect

• In the Company of Others: The Art of Active Blogging
  by Charmaine Madamba, Search Marketing Specialist, iProspect



• Show Me the Results: What to Expect From Your Search Engine Optimization Campaign
  by Mark Blanchard, Client Services Manager, iProspect

• Building Thought Leadership Online: The Power of Recognition
  by Kavitha Mantha, Search Marketing Specialist, iProspect



• I Search for Fleas: Using Integrated Search Services to Market to Me
  by Tom Shapiro, Search Marketing Consultant, iProspect

• Land the Big One: Treat Your Customer as a Potential Employer
  by Jason Damas, Algorithmic Search Analyst, iProspect



• The Rise of Cost Per Action Pricing
  by Ben Perry, Ph.D., Paid Search Director, iProspect

• Local Search: Embracing Change
  by Victoria Clark, Search Marketing Specialist, iProspect



• Know Your Audience – Yahoo! Search Submit Pro’s New Reports
  by John Krochune, Paid Search Manager, iProspect

• First Impressions: Does Search Hurt or Help Your Brand?
  by Matt Evans, Algorithmic Search Manager, iProspect



• Internal Linking: Spreading the Wealth
  by Timothy G. Fitzgerald, Marketing Strategist, iProspect



• Effective B2B Search Engine Marketing: Closing the Loop is Key
  by Ken Yamada, Marketing Strategist, iProspect

• The Evil Twin Sister: Duplicate Content
  by Errin White, Marketing Manager, iProspect



• How Google Values Your Page: Much Ado About PageRank?
  by Charmaine Madamba, Search Marketing Specialist, iProspect



• Creating Website Content: Where’s The Beef?
  by Jennifer Kenyon, Algorithmic Search Analyst, iProspect

• Search Engine Marketing & The Hispanic-American Consumer
  by Kathleen Thompson, Marketing Manager, iProspect



• PPC Advertising & Other Media: Facing the Attribution Challenge
  by Aman Khanna, Paid Search Specialist, iProspect



• I Musta Got Lost: URL Naming Convention
  by Shaun Pinney, Search Marketing Specialist, iProspect

• Shopping Cart Analysis: Picture Yourself at the Mall on Sunday
  by Jason Damas, Algorithmic Search Analyst, iProspect



• First Comes Content, Then Come Links
  by Matt Evans, Algorithmic Search Manager, iProspect



• Developing Link Popularity: Like Peddling Milk Chocolate
  by Heather Pidgeon, Search Marketing Specialist, iProspect

• Online Vs. Offline: Address These Audiences Differently
  by Jason Damas, Algorithmic Search Analyst, iProspect



• Mergers of the Heart: Press Release Optimization
  by Ly Tran, Search Marketing Specialist, iProspect



• Google’s Webmaster Console: Useful Tool, but No Replacement for Good Marketing
  by Joe Lovett, Search Marketing Specialist, iProspect

• Forecasting: Krazy Glue for Cracks in the Crystal Ball
  by Tom Shapiro, Regional Sales Manager, iProspect



• PPC Keyword Evaluation: Why Below Average Doesn’t Have to be Bad
  by Michelle Stern, Paid Search Manager, iProspect



• Optimizing for Google Local: Sometimes the Answer is Right Next Door
  by Timothy G. Fitzgerald, Search Marketing Specialist, iProspect

• Tools on Your Website: If You Build Them, They Will Come
  by Mark Blanchard, Search Marketing Specialist, iProspect



• Personalized Search: How Will It Affect Your Marketing Strategy?
  by Ken Yamada, Marketing Strategist, iProspect



• Ask Jeeves PPC Program: Facts & Findings
  by John Krochune, Paid Search Manager, iProspect

• Google & MSN: Ad Targeting Evolves
  by Ben Perry, Ph.D., Paid Search Manager, iProspect



• Podcasting: Why It’s Important to SEO
  by John Krochune, Paid Search Manager, iProspect



• Keyword Selection: Getting in the Game
  by Heather Molina, SEO Program Manager, Carat Interactive

• To Blog or Not to Blog: Factors to Consider
  by Tom Candee, Marketing Strategist, iProspect



• When Mergers & Acquisitions Require Merging Two Websites: The SEM Impact
  by Heather Pidgeon, Search Marketing Specialist, iProspect



• Search Marketing Behavior: Action Items from the Trends
  by Bill Muller, Vice President of Marketing, iProspect

• It’s Beginning to Look a Lot Like Christmakkah: Optimize Early for Holiday Shoppers
  by Caitlin Miller, Search Marketing Specialist, iProspect



• The Power of Partnering: Linking Your Way to Increased Visibility
  by Kerri Fleming & Dan Ouellette, iProspect



• Latent Paid Search Conversions in the Leisure Travel Industry
  by Sam Chiu, Paid Media Specialist, iProspect

• Relaunching Your Website: What to Expect from Organic Search
  by Heather Molina, SEO Program Manager, Carat Interactive



• Going Global: It’s More Than Just Translation
  by Abbey Reider & Jennifer MacLean, iProspect



• Contextual Ads: Don’t Treat ‘Em Like Search
  by Ben Perry, Ph.D., Paid Search Manager, iProspect

• Google’s Sitemaps: Does Yahoo! Paid Inclusion Still Offer Benefits?
  by Andrew Janis, Paid Search Specialist, iProspect



• My Ally, My Enemy: SEM Advice for Online Travel Vendors
  by Jake Jamieson, Algorithmic Team Leader, iProspect



• Link Popularity: Good Link vs Bad Link?
  by Russell Ain, Algorithmic Team Leader, iProspect

• Globalized SEO: Avoiding Duplicate Content on Same-Language Sites
  by Jennifer MacLean, Algorithmic Search Specialist, iProspect



• Duplicate Content: A Slice of Spam
  by John Krochune, Algorithmic Search Manager, iProspect



• Jack-O-Lanterns in June: Retail Sites Should Focus On Paid Search Advertising Strategies Year-Round
  by Sam Chiu, Paid Media Specialist, iProspect

• Surviving the Thunderdome: SEM Advice for Online Retailers
  by Caitlin Miller, Search Marketing Specialist, iProspect



• Lost Along the Way: Using 301 and 302 Redirects
  by Sarah McCracken, Algorithmic Team Leader, iProspect



• Tips for Managing Your Google AdWords Campaign
  by Ben Perry, Ph.D., Paid Search Manager, iProspect

• MSN’s Search Featured Sites Listings: Get ‘Em Before They Disappear
  by Ben Perry, Ph.D., Paid Search Manager, iProspect



• The Power of Creative Tactics on Paid Search Auctions by Brendan Kitts, Chief Scientist, iProspect



• Spring Cleaning: Using Sub-Domains to Nurture Your Inner Neat-Freak
  by Heather Molina, Algorithmic Team Leader, iProspect



• Conversion Corner: Creating Information Scent
  by Sage Peterson, Vice President of New Product Sales, iProspect

• Pay Per Click Bidding Theory: The Volume-Efficiency Trade-Off
  by Brendan Kitts, Sr. Scientist, iProspect



• Global Search Engine Marketing: Creating Effective Global Standards
  by Abigail Reider, Search Marketing Specialist, iProspect



• SEM Vertical Industry Focus: Pharmaceutical
  by John Krochune, Algorithmic Search Manager, iProspect

• Being in the Right Place at the Right Time: The Effect of Time on Pay Per Click Auctions - Part 2
  by Brendan Kitts, Sr. Scientist, iProspect



• Conversion Corner: Prioritize Your Traffic
  by Sage Peterson, Vice President of New Product Sales, iProspect



• Is Your Website Un-Popular? Maybe You Should Consider Reciprocating
  by Heather Molina, Algorithmic Team Leader, iProspect

• Google’s New Affiliate Policy: What it Means to Search Marketers
  by Ben Perry, Paid Search Manager, iProspect



• Being in the Right Place at the Right Time: The Effect of Time on Pay Per Click Auctions - Part 1
  by Brendan Kitts, Sr. Scientist, iProspect



• How to Select the Right SEM Firm - Part 2
  by Deborah Hickey, Marketing and Brand Manager, iProspect



• Search Marketer Beware: The Six SEM Tactics That Can Be Viewed as Spam
  by Heather Molina, Algorithmic Team Leader, iProspect

• Optimizing Flash for Search Engines: The Practicality Beyond the Hype
  by John Krochune, Algorithmic Search Manager, iProspect



• How to Select the Right SEM Firm - Part 1
  by Bill Muller, Vice President of Marketing, iProspect

• You’ve Optimized Your Site; They Came; They Converted… Now What?
  by Jason Dragonette, Search Marketing Specialist, iProspect



• Deciding to Outsource Your SEM: 3 Factors to Consider by Sarah McCracken, Algorithmic Team Leader, iProspect



• Search Engine Marketing Firm Selection: The 5 Most Critical Factors
  by Paul Wilson, Vice President of Sales, iProspect

• Click Fraud: Combating It Through Intelligent Bidding
  by Ryan Meech, Paid Search Specialist, iProspect



• SEM is Iterative & Ongoing: 4 Key Reasons to Never Stop
  by Sarah McCracken, Algorithmic Team Leader, iProspect



• Website Traffic Statistics Part 2: Defining Industry Terminology
  by Dave Greten, Algorithmic Search Analyst, iProspect

• Negative Matching: The Quiet, Yet Powerful Paid Search Strategy
  by Ben Perry, Paid Search Manager, iProspect



• Online and Offline Competitors: Identifying Them & Countering Their Tactics
  by Heather Molina, Algorithmic Search Analyst, iProspect



• Website Traffic Statistics Part 1: Defining Industry Terminology
  by Dave Greten, Algorithmic Search Analyst, iProspect

• Paid Search Advertising in Google & Overture: Part 2
  by Meg Gonzalez, Search Marketing Specialist, iProspect



• Designing Search Engine Friendly Sites: Factors to Consider
  by Sarah McCracken, Algorithmic Team Leader, iProspect



• Tawadros Tid-Bits: The Importance of Search Engine Friendly PDFs and Images
  by John Tawadros, VP, Client Services & Technology, iProspect

• No Such Thing as an Average Visitor: Using Personas to Increase Conversion
  by Larry Kerstein, Director of Web Consulting Services, iProspect



• Paid Search Advertising in Google & Overture: Part 1
  by Meg Gonzalez, Search Marketing Specialist, iProspect



• Tawadros Tid-Bits: Changes in the Paid Inclusion Marketplace
  by John Tawadros, VP, Client Services & Technology, iProspect

• Top 10 Best Practices for Building Your Site’s Link Popularity
  by Brian Kaminski, Client Services Director, iProspect



• Tawadros Tid-Bits: Paid Inclusion Programs: An Essential Part of the Search Engine Marketing Mix
  by John Tawadros, VP, Client Services & Technology, iProspect



• The Natural SEO vs. Paid Search Relevancy Debate: iProspect Survey Results Weigh In
  by Heather Molina, Algorithmic Search Analyst, iProspect

• The Google Trademark Controversy Actionable Advice by Heather Molina, Algorithmic Search Analyst, iProspect



• Maximize Your Site Re-Design
  by Brian Kaminski, Client Services Director, iProspect



• Tawadros Tid-Bits: What Yahoo!’s CAP Program Means to Search Marketers
  by John Tawadros, Vice President of Client Services & Technology, iProspect

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