Search Engine Marketing Firm iProspect Announces Major Asia-Pacific Expansion
iProspect launches offices in Hong Kong, Malaysia, and Singapore
Boston, MA. December 3, 2007 — iProspect, the Original® Search
Engine Marketing Firm, today announced the launch of iProspect Hong Kong,
iProspect Malaysia,
and iProspect Singapore. The new offices are part of iProspect's
continued worldwide expansion designed to offer marketers a seamless global search engine marketing solution.
With its worldwide expansion that began in 2005, iProspect continues to bring its experience and expertise
to major international markets. The launch of offices in Hong Kong, Malaysia, and Singapore — along with
the recently launched iProspect Australia — positions the firm
to dominate the Asia-Pacific region as the premiere search engine marketing (SEM) offering.
"The Asia-Pacific region is a ready market — full of opportunity,” said Robert Murray, President, iProspect
U.S. “Our expansion here answers the call of local marketers who need comprehensive and sophisticated
search engine marketing services.”
Murray continued, “We are delighted to welcome our colleagues in Hong Kong, Malaysia, and Singapore to the
iProspect family. As iProspect agencies, their clients will benefit greatly from our proprietary tools, process,
and best practices."
Founded in the U.S. in 1996 and acquired by Aegis plc in 2004, iProspect is part of
Isobar, a global network
of leading digital agencies. Recognized as a pioneer in the industry, iProspect has developed sophisticated,
proprietary technologies that far exceed the tools available locally in the Asia-Pacific region. Now — for
the very first time — marketers in this region will have access to a world-class search engine marketing
solution developed by iProspect over the last 12 years.
“Search engine marketing is one of the most effective — yet most overlooked — marketing tools available,” said
Patrick Stahle, CEO, Aegis Media Asia Pacific. “It has tremendous power to reach out to the massive Internet
population in a targeted and cost efficient manner. The launch of iProspect operations in Asia allows for
seamless integration with other Isobar agencies, and will provide
the most strategically integrated communications offering in the region.”
“We believe that search engine marketing will be an essential element of mainstream marketing,” said Barney
Loehnis, Network Director, Isobar Asia Pacific. “In the U.S., spending on search engine marketing is up 62%
and is expected to continue to grow (Source: SEMPO), and in Asia, search
will be 30% of digital budgets by 2010.” Loehnis continued, “Despite the fact that 70% of Asians are Internet
users, companies are slow to tap into the power of search engine marketing simply because of a lack of awareness
and/or misconceptions they have about search marketing. Early adopters of SEM are able to rapidly grow their
business by utilizing its power while cutting advertising waste in terms of cost and reach.”
As iProspect counsels some of the largest and most recognized brands in the world — many of whom have global
search needs — the firm's expansion into global markets also offers its U.S. based clients a distinct
advantage. “Our worldwide expansion now delivers a seamless global search solution that reduces the
inefficiencies that often occur when marketers try to work with multiple search marketing vendors in numerous
countries,” explained Murray. "By having iProspect offices in major international markets, our U.S. clients
get the best of both worlds — local market knowledge combined with proven processes and technologies. Together,
it's a combination that provides significant benefits to our clients."
In addition to its Asia-Pacific presence, iProspect also has offices in Boston, San Francisco, Spain,
Sweden, the Netherlands, Denmark,
Norway, and Hungary. “Search engine marketing is
now recognized as a global opportunity,” said Fredrick Marckini, Founder of iProspect and Chief Global Search Officer, Isobar.
“Marketers around the globe want continuity of service with local expertise, and this expansion offers exactly that. It addresses
global marketers’ demand for the same excellence, technology, and results that iProspect is known to deliver in the United States.”
With U.S. offices in Watertown, Massachusetts and San Francisco, California, as well as offices across the globe,
iProspect can be contacted at 1-800-522-1152, or by visiting www.iprospect.com.
Questions regarding this release should be directed to iProspect Media Relations Manager,
Colleen Reed, at 1-800-522-1152 x1203 or colleen.reed@iprospect.com.
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