12.18.07
U.S. Marketers Need To Adapt Siti Web Per Mercati Mondiali: Despite efforts to educate U.S. marketing executives
at brick-and-mortar companies about adapting Web site content and search terms to target consumers in international
markets, few have gotten the message.
View Article
12.16.07
Shoppers go online for help with gifts: iProspect President, Rob Murray, is quoted.
View Article
12.13.07
Brand Strategies for Search Marketing — Part 3: Exploring the intricacies of the ongoing maintenance and optimization of your brand terms.
iProspect President, Rob Murray, is quoted.
View Article
12.3.07
10 Things You Need to Know About Consumers: Sometimes they can be surly, but where would you be without them?
View Article
10.18.07
Google dominance driving up the rates: iProspect Worldwide Chief Operating Officer, John Tawadros, is quoted.
View Article
10.3.07
Search Firm iProspect Opens Australian Office: Making its first foray into the Asia-Pacific region, iProspect
has opened a new office in Australia as it continues its expansion plan for a seamless global search engine
marketing solution.
View Article
9.19.07
Why Your Business Needs On and Offline Ads to Survive: A recent
study by iProspect and JupiterResearch that looks at the influence
of offline channels on online search behavior had some very
interesting findings that helped confirm what I suspected — that
offline media channels are having a major impact on online searches
and online purchase behavior.
View Article
9.12.07
Mix of tactics improves printer’s search results: iProspect client, 48HourPrint.com — a Paid Search Case Study.
View Article
9.11.07
Search no longer an add-on consideration for marketers: A study by JupiterResearch on behalf of
iProspect spotlights the relationship between online and offline media in driving consumer behavior.
View Article
9.05.07
Study: 39% of Offline-Influence Online Searchers Make Purchase: iProspect commissioned the study, "Offline Channel
Influence on Online Search Behavior," to gain a better understanding of online search users and how exposure to
offline channels influences their search and purchase behavior.
View Article
9.04.07
Offline Influence on Online Search Yields 39% Conversion: According to the "iProspect Offline Channel Influence on
Online Search Behavior Study," conducted by JupiterResearch, 67% of the online search population is driven to search
by offline channels.
View Article
9.04.07
Rethinking search’s efficiency: iProspect President, Rob Murray, is quoted.
View Article
9.03.07
TV, Print Ads Trigger Online Searches: A new iProspect survey shows that television ads drive more than 40
percent of the searches conducted by people who use search engines such as Google every day.
View Article
8.29.07
Offline Marketing Drives Online Results:
Do you integrate your online and your offline marketing campaigns? If not, you might want
to take a look at this report describing the results of a JupiterResearch survey of 2,300
Web users (The survey was commissioned by search marketing firm iProspect.).
View Article
8.28.07
Social Media Marketing and the Hotel Industry: According to an iProspect study, “social networking
sites are visited at least on a monthly basis by about 25% of the U.S. adult online population.”
View Article
8.27.07
Search and Offline Marketing Converge at SES San Jose: A study by Jupiter Research and search marketing
agency iProspect, announced at Search Engine Strategies in San Jose this week, found two-thirds of search
users are led to query a given keyword as a result of offline marketing.
View Article
8.27.07
Social Media Marketing and the Hotel Industry: a recent iProspect study, “social networking sites are
visited at least on a monthly basis by about 25% of the U.S. adult online population.”
View Article
8.23.07
The Positives of Keeping That Negative Attitude: Sometimes your keywords call out to searchers
who have very little to do with your product, service or content. That’s too bad, according to
Ben Perry, paid search manager for SEM firm iProspect, because negative matching carries a couple
of strong positives.
View Article
8.23.07
Offline channels the starting point for most online search, study shows: The study commissioned by search marketing firm iProspect also found
that 39% of online searchers influenced by offline channels ultimately made a purchase from the company
they searched.
View Article
8.23.07
Offline Channels Drive Majority of User to Search, Reveals iProspect Study: Search engine
marketing firm iProspect has released the iProspect Offline Channel Influence on Online
Search Behavior Study.
View Article
8.23.07
Offline media motivates consumers to search: Across all ranges of age, income and daily
time spent online, 57 percent of survey respondents participating in iProspect’s “Offline
Channel Influence on Online Search Behavior Study” reported that conducting search engine
queries has become more important to people’s use of the Internet over the last year.
View Article
8.23.07
Offline Ads Drive Web Searches: Thirty seven percent of the 2,322 people surveyed said they
have conducted an online search as the result of a television ad, and 30% said they have
done so as the result of a magazine or newspaper ad, according to the study conducted by
JupiterResearch on behalf of search engine marketing firm iProspect.
View Article
8.23.07
Offline ads drive online search: According to a new study by Jupiter
Research and search marketing agency iProspect, a surprising two-thirds of
searchers are led to search on a given keyword as a result of offline marketing.
View Article
8.23.07
Online or Offline Media?: A recent study featured in Ad Age, from Jupiter Research and
iProspect, makes the interdependency of both online and offline mediums even more apparent.
View Article
8.23.07
Key Factors that Drive Online Searches: What factors truly influence online searches? That
question was answered in a new study sponsored by search engine marketing firm, iProspect.
View Article
8.22.07
Online And Offline Messages Need To Work Together: Yesterday on Marketing Pilgrim,
Paul Bennett described iProspect's Online Search Behavior Study that found that 67% of searchers
were driven by offline channels, and 39% of those will go on to make a purchase
View Article
8.21.07
Online and Offline Come Full Circle: iProspect has released interesting figures that show conversely
how offline factors affect online search activity. More specifically, the data show how advertising in
various offline media affect search engine use.
View Article
8.21.07
TV, WOM Drive Users to Search - and Then Purchase: Some 67 percent of the online search population
have been driven to search by offline channels - and 39 percent of online searchers who are influenced
by offline channels ultimately have ultimately made a purchase - according to a new study conducted by
JupiterResearch and sponsored by iProspect, MarketingCharts reports.
View Article
8.21.07
Offline Ads Influence Bulk Of Search: Recently, JupiterResearch reported results from a study sponsored by iProspect that correlated the offline advertising influence on online search.
View Article
8.21.07
How Search Benefits From Offline Media: Search may be hailed as the most effective
intent-driven marketing channel, but it turns out it owes much of the credit to the
messages marketers run in offline media. More than two-thirds of the online search population is driven to search by offline channels, according to a study released today from Jupiter Research and iProspect.
View Article
8.21.07
Offline Marketing Drives Search: What is an often-overlooked yet crucial part of any search marketing
campaign? Offline marketing, according to a study from search firm iProspect and JupiterResearch.
View Article
8.21.07
Offline drives online search: A whopping 67 percent of the online search population is heavily influenced by ads and slogans
disseminated via offline channels, according to a JupiterResearch study sponsored by iProspect. Robert Murray,
iProspect president, is quoted.
View Article
8.21.07
How Traditional, Off Line Advertising Drives Online Search: According to a study from search marketing firm
iProspect and JupiterResearch, offline marketing is a crucial and overlooked part of any search marketing campaign.
View Article
8.21.07
Offline Channels Drive Users to Search — and Then Purchase: Some 67 percent of the online search population have been driven
to search by offline channels — and 39 percent of online searchers who are influenced by offline channels have
ultimately made a purchase — according to a new study conducted by JupiterResearch and sponsored by iProspect, MarketingCharts
reports.
View Article
8.21.07
Search marketers may benefit from including offline channels: A new study from iProspect sheds light on how important
offline channels are to online marketers. According to the study, roughly 67% of searches were driven by offline
channels — television, newspaper or radio.
View Article
8.20.07
Search Engine Marketing Firm’s Study Says Offline Channels Drive More Searches: The recent study on offline channel
influence on online behavior study by search engine marketing firm iProspect yields some interesting findings about
how offline channels influence online searches.
View Article
8.20.07
Offline Influences on Internet Searches & Shopping — A Study: iProspect and JupiterResearch
have just published the results of a study that looked at offline influences on Internet searches.
View Article
8.20.07
TV and mags drive search: iProspect's search survey finds that 37% of searches are
inspired by TV, 30% by print ads, and 36% by word of mouth.
View Article
8.20.07
What Influences Online Searches?: iProspect conducted a study called the "Offline
Channel Influence on Online Search Behavior Study." In short, what influences
a user to conduct an online search?
View Article
8.20.07
Offline Ads Surprisingly Influential to Searchers: According to a new study by Jupiter Research and iProspect, a surprising two-thirds of searchers are led to search on a given keyword as a result of offline marketing.
View Article
8.20.07
Report: Offline Ads Are Heavy Drivers of Search: While many search marketers understand
that there is a connection between online and offline marketing, some may not understand
its full extent. According to a new study by Jupiter Research and search marketing firm
iProspect, a surprising two-thirds of searchers are led to search on a given keyword as a
result of offline marketing.
View Article
8.20.07
Offline Channels Drive Users to Search, Who Then Buy: Some 67% of the online
search population have been driven to search by offline channels — and 39% of
online searchers who are influenced by offline channels ultimately have ultimately
made a purchase — according to a new study conducted by JupiterResearch and sponsored by iProspect.
View Article
8.20.07
What influences searches online: It is a well known fact, that a number of factors
aid the route to search, including a number of offline factors. iProspect has released the "Offline Channel Influence on Online Search Behavior Study," covering just
that, what influences users to search online?
View Article
8.20.07
67 Percent of Searchers Driven by Offline Channels: And 39 percent of offline-influenced
searchers will go on to make a purchase. Both of these fascinating figures have been uncovered
by an Online Search Behavior Study commissioned and released by Search Marketing firm, iProspect.
View Article
8.10.07
Crisis control: PPC can save the day and your brand: When a nationwide pet food recall was hastily put into place after contaminated products were found to be poisoning pets, it became clear that pay-per-click advertising can be used for more than just customer acquisition. iProspect President, Rob Murray, is quoted.
View Article
8.8.07
Facebook Faces Up: As the social networking behemoth meets new challenges, three startup college networks are waiting in the wings. Research done this April by iProspect shows that among the younger age group, the top social networks have overlapping user-bases.
View Article
7.24.07
E-tailer gets 35% sales lift: OfficeFurniture.com has reported a 35 percent increase in sales from
natural search in the past year and credits its relationship with search marketing vendor
iProspect for the boost.
View Article
6.11.07
ROI measurement on the rise among search marketers: iProspect’s Search Marketer Measurement & Performance Study,
conducted by JupiterResearch, has revealed a 9 percent rise in the number of search marketers measuring ROI.
View Article
6.9.07
Search marketers, organizations becoming more sophisticated: study. Eighty eight percent of search marketers measure the ROI of their campaigns, 9 percent more than in 2005, according to search engine marketing firm iProspect’s Search Marketer Measurement & Performance Study.
View Article
6.8.07
Search Marketers Measured by ROI: Nearly nine in 10 US search marketers now measure campaign ROI, according to iProspect's
Search Marketer Measurement & Performance Study, conducted by JupiterResearch in March 2007.
View Article
6.8.07
iProspect Releases Search Marketer Measurement & Performance Study. Key points are illustrated.
View Article
6.8.07
Search Marketing Measurement: Close to nine in 10 U.S. search marketers now measure campaign return on
investment (ROI), according to iProspect's Search Marketer Measurement & Performance Study, done by JupiterResearch.
View Article
6.7.07
Measuring Search Marketers' Job Performance: A new study from iProspect and Jupiter Research finds that more search marketers
are able to measure ROI than they could two years ago, and more search marketers' jobs are being measured against both search metrics
and overall business results.
View Article
6.7.07
Managing search more challenging — and rewarding — than ever: Tom Tweedie, director
of consumer direct marketing at online retailer, Day-Timers Inc., shares insights about their
decision to select iProspect as their search marketing partner as well as details of
their search marketing campaign.
View Article
6.5.07
More marketers see value in measuring their paid search ROI: The iProspect Search Marketer Measurement and Performance Study has found
that the number of search marketers measuring return on investment on their paid campaigns has grown to 88% since 2005.
View Article
6.4.07
It’s only natural: In addition to using paid search, retailers are hunting for customers naturally.
iProspect client, Eric Nebbia of Officefurniture.com, is quoted.
View Article
6.1.07
More Search Marketers Keeping an Eye on ROI: iProspect study shows that almost nine in ten search marketers
monitor return on investment from their campaigns.
View Article
5.30.07
Google’s New Search: Universal, and Far from Remote: Google’s made a major change in the way it displays its general search results.
iProspect President, Rob Murray, is quoted.
View Article
5.19.07
iProspect Survey: 48% of Search Marketers Place Content on Social Networking Sites. iProspect
has announced the results of the iProspect Search Marketer Social Networking Survey, sponsored by
iProspect and conducted by JupiterResearch.
View Article
5.18.07
Search Marketers Seed Social Networks: Getting YouTube viewers to start searching. Nearly half
of search marketers placed content on social networking websites in February 2007, according to
the iProspect Search Marketer Social Networking Survey sponsored by iProspect and conducted by
JupiterResearch.
View Article
5.18.07
Which Social Network Is Right for Your Marketing? You should select the right social
network for your marketing based on what outcome you're looking for in a campaign. eMarketer
can help with the results of the iProspect Search Marketer Social Networking Survey conducted
by JupiterResearch.
View Article
5.18.07
Search Marketers Seed Social Networks: Nearly half of search marketers placed content
on social networking websites in February 2007, according to the iProspect Search
Marketer Social Networking Survey sponsored by iProspect and conducted by JupiterResearch.
View Article
5.18.07
Social Networking Sites – Venues for the Brand Ambassadors of the Future?
Social Computing Magazine talks to iProspect president, Rob Murray, about iProspect's latest
research paper, the iProspect Search Marketer Social Networking Survey.
View Article
5.16.07
Industry buzzes over Microsoft’s pursuit of Yahoo!: Microsoft Corp. is reportedly
again pursuing the purchase of Internet giant Yahoo! to better position itself against
main rival and search leader Google. iProspect president, Rob Murray, comments.
View Article
5.15.07
iProspect study finds 48% of search marketers place content on social networking sites.
View Clip
5.14.07
Orbitz's Away.com Leverages Social Commerce with Ask & Answer: Online Media daily references
iProspect's recent social networking research study.
View Article
5.8.07
Officefurniture.com lifts sales from natural search by 35%: An iProspect client talks about broadening their online marketing focus
beyond pay per click and comparison shopping engine venues to include natural search engine optimization.
View Article
5.7.07
Research Study: Web Research Nets In-Store Sales. Brandweek talks to iProspect president, Rob Murray, about the growth of shopping comparison engines.
View Article
5.5.07
Using social networking sites to monetize search campaigns: DM News talks to iProspect president, Rob Murray, about social networking.
View Article
5.4.07
iProspect grows with new Scandinavia offices: Search engine marketing company iProspect has opened offices
in Norway and Denmark, making it the largest search-marketing network in Scandinavia.
View Article
4.30.07
ad:tech Awards Industry Achievers: Members of the ad and marketing industries gathered for the ad:tech Awards in San Francisco
Wednesday evening, when a number of campaigns were honored for excellence.
View Article
4.27.07
Web 2.0: A Marketer's Dream. A partnership between iProspect and JupiterResearch produced a January 2007
study entitled "Prospect Social Networking User Behavior Study."
View Article
4.18.07
Yahoo's quarterly earnings fall 11%: Much-hailed Panama ad system may have set expectations too high. The LA Times talks to iProspect paid search director, Ben Perry.
View Article
4.13.07
Speculation on DoubleClick deal continues. DM News talks to iProspect president, Rob Murray, about the rumors.
View Article
4.10.07
Social networking sites influence one third of online buyers, according to
a new study sponsored by search marketing firm iProspect and conducted by JupiterResearch.
View Article
4.10.07
Marketing to Social Networking Sites, Targeted: One in four adult Internet users in the U.S.
regularly visits popular social networking sites, according to the iProspect Social Networking
User Behavior Study.
View Article
4.10.07
Why Are Search Marketers Getting Social? Search Engine Watch talks to iProspect president, Rob Murray, about social media and its relation to search marketing.
View Article
4.10.07
Online users turning to social networking sites for help with buying decisions: Social networking sites like MySpace and YouTube have become target Internet destinations for a growing number of adults looking for help in making for purchasing decisions, according to a new iProspect study.
View Article
4.10.07
Social Networking: Examining User Behavior: Results from a recent iProspect
study outline the specific behaviors of users visiting the most popular social
networking sites.
View Article
4.9.07
Survey Gives Good Reviews to Online Product Reviews: When it comes to influencing online purchases,
positive reviews in Amazon may trump online ads, per a new iProspect study.
View Article
4.4.07
Google Readies for Action: In the beginning, there was cost per impression: You, the online marketer, paid for the audience of a Web page. And it was good for the publishers, but only okay for the advertisers, because you couldn’t be sure those people were actively interested in your ad. iProspect president, Rob Murray, is quoted.
View Article
4.2.07
Search Star Making Global Venture Click: Q&A: 10 Years Removed from 'Special Hell,' Marckini Plots a Multinational Search Model. iProspect founder, Fredrick Marckini, is interviewed.
View Article
3.13.07
How Search Engine Rules Cause Sites to Go Missing: Some entrepreneurs have built
thriving businesses largely by getting search engines such as Google's to
direct customers to their websites. But what happens when the search engines
suddenly start pointing consumers somewhere else?
View Excerpt
3.12.07
Marketers Rush to Crack Local Search: iProspect founder, Fredrick Marckini, is quoted.
View Article
2.28.07
A Gaggle of Google Updates: Those marketers who are up for a good algorithm chase should lace up their Adidas: Google’s on the move again. iProspect COO, John Tawadros, is quoted.
View Article
2.26.07
Firms Promise To Put You in Google's Good Graces: iProspect COO, John Tawadros, is quoted.
View Article
2.21.07
Google Gets Personal: Should You Care? What if you had to optimize your Web site to suit not one Google search algorithm but 100 million subtly different ones? iProspect COO, John Tawadros, is quoted.
View Article
2.9.07
New Search Ad Management Tools Launched: Two new search ad management platforms launched this week. iProspect's takes channels that were previously optimized in isolation and now manages them as a whole.
View Article
2.5.07
News Analysis: Search Marketers Finding New Homes On Client Side. Does your company have a VP of Search Marketing? Maybe it should. iProspect founder, Fredrick Marckini, is quoted.
View Article
1.31.07
Search Marketers Broaden their Horizon: Retailers can optimize
search marketing results by including in their search strategies content
that they have overlooked. iProspect president, Rob Murray, is quoted.
View Article
1.10.07
The Next Frontier: Search. Vertical Search Stands Up to Be Counted. iProspect founder, Fredrick Marckini, is quoted.
View Article
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