iProspect is highly respected throughout the search engine marketing industry. Our staff of
professional marketers regularly contributes articles to industry publications, sharing insight
and perspective on not only today's best practices in search engine marketing, but on where the
industry is headed in the future. See below for articles written by iProspect staff members. To
read what journalists who cover the world of online marketing are saying about iProspect, visit
our media coverage page. To subscribe to
iProspect's monthly Search Marketing Advisor newsletter, click here.
12.13.07 SearchEngineWatch
Search and the Comeback Kid: Part 1
Full Text
12.12.07 Search Engine Land: Brand Aid
A Holiday Post Mortem for Online Retailers Full Text
11.21.07 Search Engine Land: Brand Aid
The Big Search Faceoff: Corporate vs Franchise Full Text
11.21.07 Search Engine Land: Strictly Business
Communication Breakdown: 5 Avoidable Failures That Derail Search Marketing Campaigns Full Text
11.7.07 SearchEngineWatch
Making It Work: 6 Factors to Integrate Search with Other Best of Breed Partners Full Text
10.24.07 Search Engine Land: Strictly Business
Lessons From Baseball: How to Discover & Track Your “Quality Starts” Full Text
10.17.07 Search Engine Land: Brand Aid
Closing The Loop: How Search Can Inform Your Overall Marketing Decisions Full Text
9.26.07 Search Engine Land: Strictly Business
Integrating SEO & PPC: Three Pitfalls To Avoid Full Text
9.24.07
Y! Yahoo Search Marketing Blog
Turn up Your Offline: Maximizing Offline Channels to Drive Search Success
Full Text
9.20.07 SearchEngineWatch
Searching for Options: Integration Spells Sweet Success Full Text
9.19.07 Search Engine Land: Brand Aid
Turf Wars: How Aggregator Search Results Can Affect Your Brand Full Text
9.17.07 iMedia Connection
Solve the landing page mystery Full Text
8.29.07 Search Engine Land: Strictly Business
B2B Engagement Matters: Seven Ways to Keep ‘Em Coming Back for More Full Text
8.22.07 Search Engine Land: Brand Aid
Getting To The Heart Of Things: Big Pharma Marketing Challenges Full Text
8.8.07 Search Engine Land: Strictly Business
Google's Universal Search Spells Opportunity for B2B Full Text
7.18.07 Target Marketing
The Basics of Choosing Keywords Full Text
7.16.07 BtoB Magazine
Problem: Making paid search creative stand out from the crowd. Solution: Provided by Brian Kaminski, iProspect Managing Director, San Francisco.
Full Text
7.10.07 SearchEngineWatch
Google Universal: Friend or Foe? Full Text
7.4.07 Search Engine Land: Strictly Business
Understanding Your Audience with Search, B2B Style Full Text
6.25.07 DM News
Going Web 2.0: actionable advice for marketers
Full Text
6.8.07 DM News
Soon: Spam in every medium?
Full Text
6.6.07 iMedia Connection
Don't Be a Social Misfit Full Text
6.4.07 iMedia Connection
Don't Let Search Hurt Your Brand Full Text
5.30.07 Search Engine Land: Strictly Business
A New Place To Face-to-Face: B2B Social Networking Full Text
5.23.07 SearchEngineWatch
Is Your SEO Strategy Global? Full Text
5.11.07 DM News
Internet accessibility is a marketer’s issue
Full Text
5.9.07 Search Engine Land: Strictly Business
Creating Innovative B2B Search Marketing Campaigns Full Text
5.4.07 DM News
Web 2.0’s impact on search technology
Full Text
5.3.07 SearchEngineWatch
Driving SEO Outsourcing Success Full Text
4.11.07 Search Engine Land: Strictly Business
Q&A With Microsoft Live Search General Manager Derrick Connell Full Text
4.5.07 iMedia Connection
Search as a Sum of Its Parts Full Text
3.2.07 iMedia Connection
Make the Leap to Demographic Targeting Full Text
2.27.07 DM News
A rally cry for Yahoo’s paid inclusion
Full Text
2.14.07 SearchEngineWatch
Data Mining: The Heart of Analysis Full Text
2.5.07 iMedia Connection
6 Steps to Better Organic Search Results Full Text
1.10.07 SearchEngineWatch
The Bigger Question of SEO Full Text
12.18.06 MediaPost's Search Insider
The Marriage Of Paid And Organic Search: Crisis or Bliss?
Full Text
12.13.06 DIRECT Magazine
Watch Your Rep on Social Networks Full Text
12.8.06 DM News
Not a creature was stirring, not even a customer’s mouse
Full Text
12.1.06 MediaPost's Search Insider
Human Intervention Trumps Technology
Full Text
12.1.06 iMedia Connection
Maximize Return with a Marketing Model Full Text
11.17.06 MediaPost's Search Insider
The 1.65 Billion Dollar Question
Full Text
11.16.06 iMedia Connection
Why Yahoo! Wants You to Outsource Search Full Text
11.10.06 DM News
The price of sibling rivalry
Full Text
10.25.06 DIRECT Magazine
Talk About Overkill: Google’s Plethora of Search Products Full Text
10.23.06 iMedia Connection
Social Networks: Another Flavor of Search Full Text
10.11.06
adotas
In Cold Blog: What Truman Capote Taught Me about Marketing
Full Text
10.6.06 MediaPost's Search Insider
Search Wars Salvo: Microsoft Launches Live Search
Full Text
9.15.06 MediaPost's Search Insider
Six Myths Of Paid Inclusion
Full Text
8.11.06
adotas
Like Swimming with Sharks: How Online Retailers Can Fish Out Search ROI
Full Text
8.10.06 DM News
Don’t Move Too Fast on Mobile Search
Full Text
7.21.06 MediaPost's Search Insider
Dating: The Perfect Metaphor For Picking A SEM Vendor
Full Text
7.14.06 iMedia Connection
Social Tagging & Search Full Text
7.1.06 Target Marketing
Beat the Price Creep Full Text
6.21.06 DIRECT Magazine
Integrating Search and Traditional Marketing Full Text
6.12.06 iMedia Connection
Uncover Hidden Gems with Search Engines Full Text
6.7.06 MediaPost's Search Insider
Beantown, Fenway, And The Seasonality Of Search
Full Text
5.23.06 iMedia Connection
Why SEO Matters in Site Re-Design Full Text
5.15.06 iMedia Connection
Going Vertical Search
Full Text
5.10.06 MediaPost's Search Insider
Latest Search Trend: Less Than Optimal
Full Text
4.26.06
adotas
Paid Search Goes Pro: Why the Search Strategy Hits a Home Run with Brand Advertisers
Full Text
4.14.06 MediaPost's Search Insider
Houston, We Have A Problem
Full Text
4.7.06 iMedia Connection
Online Converts Offline... with Search
Full Text
4.3.06 BtoB Magazine
Problem: Minimizing a website redesign's negative impact on organic search traffic. Solution: Provided by Brian Kaminski, iProspect Managing Director, San Francisco.
Full Text
3.15.06 MediaPost's Search Insider
Knock, Knock: It's Opportunity
Full Text
3.10.06
adotas
Search Engine Scouting: How Sizing Up the Competition is the Key to Survival
Full Text
2.15.06 MediaPost's Search Insider
Search: You Gotta Love It!
Full Text
1.19.06 CMO Magazine
Change Agent: Can Google Stay on Top in Search Full Text
1.18.06 MediaPost's Search Insider
Why Ad Agencies STILL Hate Search Engine Marketing
Full Text
11.17.05 MediaPost's Search Insider
Categories Born From Search: One More Marble In The Jar
Full Text
11.8.05 CMO Magazine
Change Agent: Book Review: 'On-Demand Advertising & Marketing.' A Road Map To The Revolution Full Text
11.2.05 MediaPost's Search Insider
From Waistlines To Bottom Lines, You Need A Commitment Full Text
10.20.05 MediaPost's Search Insider
SEM Challenge 101: Hiring Staff Full Text
10.6.05 CMO Magazine
Change Agent: The Real World Changes Everything Full Text
10.5.05 MediaPost's Search Insider
Santa Says: Some Sage Holiday Advice Full Text
9.7.05 MediaPost's Search Insider
How the Hallway Conversations Have Changed Full Text
9.7.05 CMO Magazine
Change Agent: Three Roads to Riches Full Text
8.25.05 MediaPost's Search Insider
Paid Search: Who Really Is On First? Full Text
8.10.05 MediaPost's Search Insider
The Symbiotic Relationship Between SEO and PPC Full Text
8.1.05 CMO Magazine
Change Agent: What Prime Time Is Not Ready For Full Text
7.28.05 MediaPost's Search Insider
Sailing to PPC Success Full Text
7.27.05 TalentZoo.com
What’s Wrong With Advertising Today? Full Text
7.25.05 The Direct Marketer's Essential Guide to Search Engine Marketing
Automated Bid Management: Tools Remove Cap on Lids.com Efforts
Full Text
6.23.05 CMO Magazine
Change Agent: No Search Is an Island Full Text
6.05 OMMA Magazine
MSN’s New Program Increases Need for Automated Campaign Management Full Text
5.16.05 ClickZ
PPC Advertising Connects to Conversion Rate Full Text
5.5.05 ClickZ
Search Advertising and Conversion Lag Times Full Text
5.05 OMMA Magazine
Leveraging Your Natural SEO Findings to Enhance Your PPC Campaign Full Text
4.18.05 ClickZ
How Affiliate Programs Can Affect Search Rankings Full Text
4.4.05 ClickZ
Seasonality and SEM Campaigns Full Text
4.05 OMMA Magazine
Drunk With Power: Bidding Agent Technology Now Mission Critical To Search Advertising Full Text
3.24.05 SearchEngineWatch
Why Quality Content is Key For Search Engines Full Text
3.21.05 ClickZ
Local Search: Convert and Win Full Text
3.7.05 ClickZ
Nonconverting Keywords and the Search Continuum, Part 2 Full Text
3.05 OMMA Magazine
The "Search Hole" – Your Off-line Marketing Is Causing People To Search: Who Will They Find? Full Text
2.7.05 ClickZ
Nonconverting Keywords and the Search Continuum, Part 1 Full Text
2.05 OMMA Magazine
Click Fraud and PPC Search Advertising – Is Your Campaign At Risk? Full Text
1.25.05 SearchEngineWatch
Integrating Search with Other Marketing Full Text
1.24.05 ClickZ
Keywords: Speak Your Audience's Language Full Text
1.10.05 ClickZ
The SEM CEO's Predictions, Part 2 Full Text
1.05 OMMA Magazine
Holiday Searchers Looking For Presents – Will You Be Found In Time? Full Text
12.27.04 ClickZ
The SEM CEO's Predictions, Part 1 Full Text
12.13.04 ClickZ
Search-Engine Ready Corporate Communications Full Text
12.04 OMMA Magazine
The Often Overlooked Raw Power of Natural Search Engine Optimization Full Text
11.29.04 ClickZ
SEO's Multiplying Effect on Paid Inclusion Full Text
11.15.04 ClickZ
Single-Word Searches Aren't Dead Yet Full Text
11.1.04 ClickZ
Google's Desktop Search Could Change SEM Forever Full Text
11.04 OMMA Magazine
Conversion “Path” Optimization: A Key to Pay Per Click Performance Improvement Full Text
10.18.04 ClickZ
When Client/SEM Communications Break Down Full Text
10.4.04 ClickZ
Paid Inclusion Beats PPC in Many Markets Full Text
10.04 OMMA Magazine
Help, I Need Somebody. Help, Not Just Anybody: SEM Help Wanted. Help! Full Text
9.20.04 ClickZ
SEM Wants to Embrace the CMO Full Text
9.04 OMMA Magazine
Paid Search Bid Management By Excel Spreadsheet? Manual Bid Management Falters As Campaigns Grow – Will Your Methodology Scale? Full Text
9.04 The Hosting Standard
Every Search Engine Marketing Campaign Should Have a Search Directory Strategy
Full Text
8.9.04 ClickZ
PPC Advertising Connects to Conversion Rate Full Text
7-8.04 OMMA Magazine
Increase Your Conversion Rate Before PPC Search Advertising Prices You Out Of The Game Full Text
7.26.04 ClickZ
SEO and Paid Search Campaigns: Share the Data! Full Text
7.12.04 ClickZ
Affiliate Marketing and SEM Revisited Full Text
6.29.04 MediaPost's Search Insider
Five Reasons Why Ad Agencies Hate Search Engine Marketing Full Text
6.28.04 ClickZ
SEM and Reputation Management Full Text
6.14.04 ClickZ
Is Your Search Marketing Campaign Lopsided? Full Text
6.14.04 MediaPost's Search Insider
The 10 Most Universal Mistakes Marketers Make in Search Engine Marketing Full Text
6.6.04 MediaPost's Search Insider
Search Engine Marketing and Branding-Keywords That Don't Convert Still Matter Full Text
6.04 OMMA Magazine
Increase Your Conversion Rate Before PPC Search Advertising Prices You Out Of The Game Full Text
5.17.04 ClickZ
"Cheap" and "Free" Keywords: Not Always a Bargain Full Text
5.3.04 ClickZ
The One-Two Punch: SEO and PPC Full Text
5.04 OMMA Magazine
The Cost of Not Being Found in Paradise Full Text
4.19.04 ClickZ
NetIQ Quietly Changes SEM -- Forever Full Text
4.5.04 ClickZ
Subtle PPC Differences Can Boost ROI Full Text
April 2004 MEDIA Magazine
2004: The Year Of Paid Search Engine Marketing Full Text
3.8.04 ClickZ
Legal Clause Limits SEM Campaigns Before They Start Full Text
March 2004 MEDIA Magazine
Google Dance Anyone? Don't Let Google's Latest Update Step on Your Clients' Toes Full Text
2.23.04 ClickZ
Using Paid Inclusion to Get to the Next Level, Part 2 Full Text
2.9.04 ClickZ
Using Paid Inclusion to Get to the Next Level, Part 1 Full Text
February 2004 MEDIA Magazine
Effective Search Advertising Demands an Effective Conversion Enhancement Strategy Full Text
1.26.04 ClickZ
Build Brand Equity for Search SEM: not just direct marketing. Full Text
January 2004 MEDIA Magazine
Living a Marketing Macro-Trend: We've Walked this Path Before... Full Text
December 2003 MEDIA Magazine
If You Build, Buy, or Partner, Will They Come? Strategies Every Agency Needs to Consider to Grow an SEM Practice Full Text
November 2003 MEDIA Magazine
Inquiring Minds Want to Know: Inquiry Marketing Intercepts Customer Demand with the Advertiser's Message at the Instant It Matters Full Text
3.10.03 BtoB Magazine
Language Key to Search Campaigns Full Text
8.1.02 Pharmaceutical Executive
The Search Engine That Could
Full Text
6.17.02 BtoB Magazine
Search Engines Deserve More of Your Dollars Full Text
