Fredrick Marckini is the Founder of iProspect. He is recognized as a leading expert in the field of
search engine marketing and authored three of the SEM industry's earliest books, including the ground-breaking
Secrets To Achieving Top-10 Positions (1997), Achieving Top-10 Rankings in Internet Search Engines (1998),
and Search Engine Positioning (2001). Mr. Marckini is considered one of the pioneers of search engine
marketing and was named to BtoB Magazine’s Top 100 Marketers 2005 and 2006 lists.
Mr. Marckini is a frequent speaker at industry conferences around the country including: Search Engine
Strategies, ad:tech, the iMedia Summit, Search Insider Summit and the eMarketing Association Conference.
He has written bylined articles for Search Engine Watch, CMO Magazine, BtoB Magazine, iMedia Connection,
ClickZ and numerous other publications. Marckini has been interviewed and profiled in a variety of media
outlets including The Wall Street Journal, BusinessWeek, New York Times, Washington Post, Financial Times
of London, Inc., Investors and Business Daily, Internet Retailer, National Public Radio, and others.
Mr. Marckini serves on the Board for the Ad Club of Boston, and was a founding Board Member of the Search
Engine Marketing Professional Organization (SEMPO). Mr. Marckini earned a bachelors degree from Franciscan
University in Ohio.
