Search Engine Marketing Strategy Webinars from iProspect

On-Demand Search Engine Marketing Webinars

iProspect is a strong supporter of educational opportunities provided by unbiased third-party experts on search engine marketing. These 50 to 60-minute "on-demand" rich media presentations listed below are excellent resources for you and your colleagues to learn strategies, tactics and solutions that you can employ at your organization. Just click on the titles below, fill out the registration form, and view each webinar at a time that's convenient for you.

Managing Large Paid Search Marketing Campaigns: Automated Bid Management Solutions
What happens when your paid placement campaign grows so large that you just can't manage the bidding process manually? Fortunately, there's an entire class of search advertising bid management solutions that can save you time and money - and ultimately improve your campaign's overall performance. In this webcast, Chris Sherman discusses the kinds of bid management systems and services available and how to maximize their effectiveness for your search advertising program.

Managing SEO for Big Sites, Big Brands
How do you effectively manage search engine optimization (SEO) for a website when it reaches across an entire organizational structure and consists of hundreds - thousands - maybe millions of pages? In theory, SEO is a process that's the same whether your site has ten pages or ten thousand. But in practice, SEO at large companies has its unique problems and solutions for marketers. In this webcast, Chris Sherman looks at how large organizations with complex websites can effectively implement SEO as part of their marketing mix.

The Dozen Truths Every CMO Must Know About Search Marketing
Chris Sherman explains why CMO's need to understand some of the most important fundamentals of search marketing, the role it can play in an organization's overall marketing efforts, and what search marketing practices successful marketing organizations - perhaps their competitors - are using to their advantages.

Successful Feed-Based Search Marketing: Shopping Engines, Paid Inclusion & More
Chris Sherman explores the types of feed-based search marketing and when they can be appropriately leveraged with other types of search marketing. Some of the topics that are covered include: when to use feed-based search marketing for maximum impact, search engine optimization tactics for feeds, and must-know technical aspects of feed formats.

Paid vs. Free Search Listings: Optimizing the Mix
Learn how to balance buying listings and optimization - and how you can achieve the right mix. We'll discuss the paid/optimization interaction and how to craft the right message based on each type of listing. Sponsored by iProspect and presented by Chris Sherman, Executive Editor, Search Engine Land.

Maximizing the Impact of Paid Search Listings
Find out how you can optimize paid listings while boosting your performance and ROI. We'll discuss common myths about paid listings, tools you can use to automate your campaigns and provide tips for buying keywords. Sponsored by iProspect and presented by Chris Sherman, Executive Editor, Search Engine Land.

Social Search: New Marketing Opportunities
Learn how to reach new markets and opportunities using social search strategies. Topics include: Characteristics of social search; how social search is changing online interactions; and how to tap into this new marketing opportunity. Sponsored by iProspect and presented by Chris Sherman, Executive Editor, Search Engine Land.

How to Find the Right Search Marketing Partner
Learn how to find the right solution for your search marketing needs. Whether you decide to outsource or hire an in-house expert, how do you know who’s right for the job? Chris Sherman gives advice on how to select the most appropriate search marketing partner for your business. Sponsored by iProspect and presented by Chris Sherman, Executive Editor, Search Engine Land.

Search Marketing Advisor Newsletter
Subscribe to our free monthly newsletter of actionable search engine marketing advice.

iProspect Services Brochure
Download a PDF copy of our company brochure which includes an overview of our search engine marketing services.

Inquire About iProspect's Services

Access FREE White Papers and Webinars

Terms of Use | Privacy Policy | Contact Us | Sitemap

© 2010 iProspect. All Rights Reserved.

	Managing Large Paid Search Marketing Campaigns: Automated Bid Management Solutions What happens when your paid placement campaign grows so large that you just can't manage the bidding process manually? Fortunately, there's an entire class of search advertising bid management solutions that can save you time and money - and ultimately improve your campaign's overall performance. In this webcast, Chris Sherman discusses the kinds of bid management systems and services available and how to maximize their effectiveness for your search advertising program.
	Managing SEO for Big Sites, Big Brands How do you effectively manage search engine optimization (SEO) for a website when it reaches across an entire organizational structure and consists of hundreds - thousands - maybe millions of pages? In theory, SEO is a process that's the same whether your site has ten pages or ten thousand. But in practice, SEO at large companies has its unique problems and solutions for marketers. In this webcast, Chris Sherman looks at how large organizations with complex websites can effectively implement SEO as part of their marketing mix.
	The Dozen Truths Every CMO Must Know About Search Marketing Chris Sherman explains why CMO's need to understand some of the most important fundamentals of search marketing, the role it can play in an organization's overall marketing efforts, and what search marketing practices successful marketing organizations - perhaps their competitors - are using to their advantages.
	Successful Feed-Based Search Marketing: Shopping Engines, Paid Inclusion & More Chris Sherman explores the types of feed-based search marketing and when they can be appropriately leveraged with other types of search marketing. Some of the topics that are covered include: when to use feed-based search marketing for maximum impact, search engine optimization tactics for feeds, and must-know technical aspects of feed formats.
	Paid vs. Free Search Listings: Optimizing the Mix Learn how to balance buying listings and optimization - and how you can achieve the right mix. We'll discuss the paid/optimization interaction and how to craft the right message based on each type of listing. Sponsored by iProspect and presented by Chris Sherman, Executive Editor, Search Engine Land.
	Maximizing the Impact of Paid Search Listings Find out how you can optimize paid listings while boosting your performance and ROI. We'll discuss common myths about paid listings, tools you can use to automate your campaigns and provide tips for buying keywords. Sponsored by iProspect and presented by Chris Sherman, Executive Editor, Search Engine Land.
	Social Search: New Marketing Opportunities Learn how to reach new markets and opportunities using social search strategies. Topics include: Characteristics of social search; how social search is changing online interactions; and how to tap into this new marketing opportunity. Sponsored by iProspect and presented by Chris Sherman, Executive Editor, Search Engine Land.
	How to Find the Right Search Marketing Partner Learn how to find the right solution for your search marketing needs. Whether you decide to outsource or hire an in-house expert, how do you know who’s right for the job? Chris Sherman gives advice on how to select the most appropriate search marketing partner for your business. Sponsored by iProspect and presented by Chris Sherman, Executive Editor, Search Engine Land.