Search Engine Marketing White Papers from iProspect

Search Engine Marketing Research Studies & White Papers

iProspect has a long history of performing primary research on search engine user behaviors and search engine marketing performance. We look for trends that will drive successful search marketing strategies for our clients, and we openly publish our finding to enhance both our clients' — and the online marketing industry's — knowledge of search engine marketing. Our library of white papers is continually expanding, so bookmark this page — or link to it from your site — and revisit it frequently to benefit from our newest content.

Search Engine Marketing Research Studies

	iProspect Offline Channel Influence on Search Behavior Study (August 2007) Learn which offline channels drive Internet users to search online for information about your products or services, what types of keywords they use to perform those searches, and which of those offline channels are most influential in causing searchers to eventually make a purchase.
	iProspect Search Marketer Measurement & Performance Study (June 2007) Learn what percentage of search marketers measure ROI and have their own job performance evaluated by the results they produce.
	iProspect Search Marketer Social Networking Survey (May 2007) Learn which social networking sites search marketers are using to influence and close purchases, drive traffic to their websites, and create brand awareness.
	iProspect Social Networking User Behavior Study (April 2007) Learn how the U.S. online population utilizes several of the most popular social networking websites.
	JupiterResearch Search Engine Marketing Agency Constellation (August 2006) Summary See how the leading search engine marketing agencies compare to each other in their delivery of SEO and Paid Search Services in this unbiased third-party assessment by JupiterResearch, the leading analyst firm covering the search marketing industry.
	iProspect Search Engine User Behavior Study (April 2006) Discover how search engine users respond to the results that are returned to them by search engines.
	iProspect's Natural SEO Outsourcing Study (August 2005) Discover the obstacles that search marketers encounter in attempting to implement the recommendations of their SEM firms, and the reasons behind these obstacles.
	iProspect's SEO Metrics & ROI Study (August 2005) Discover whether search marketers recognize better ROI from SEO or paid search advertising, and the extent to which search marketers are able to measure ROI at all.
	iProspect's Search Marketer Performance Study (August 2005) Learn the extent to which organizations are tying search marketing metrics to the performance of their search marketers, and which metrics are being used most often in this process.
	iProspect's Keyword Length Study (November 2004) Learn the keyword lengths that produce the most traffic, the highest conversions, and how to target the best types of keywords for your site, and for your visitors place within their buying cycle.
	iProspect's Search Engine User Attitudes Study (April 2004) Learn to what extent search engine users find paid or natural results more relevant to their searches — with data and results provided by search engine, and by user demographic.

Search Engine Marketing White Papers

	The Six SEM Tactics That Can Be Viewed as Spam This paper discussed how the utilization of spamming techniques on your website can get your website banned from search engine results. It points out 6 specific techniques that may be inadvertently used on your site right now without you even knowing it.
	How to Select the Right SEM Firm This paper discusses how to find reputable search engine marketing firms. Learn several sets of questions to ask yourself, as well as prospective search engine marketing vendors, to determine which one is right for you.
	The Power of Creative Tactics on Paid Search Auctions Learn what creative non-bidding tactics you can use to positively affect the cost equation within your paid search campaign.
	Search Engine Marketing Prospect and Clients' Bill of Rights Learn what you should expect and demand from your current, or prospective, search engine marketing firm. Don't sign on the dotted line until you know your search engine marketing rights!
	Search Marketing Ethics: Do You Adhere to High Standards? Learn about unethical search engine marketing tactics that may get you banned by search engines. Make sure you and your SEM vendor are only using ethical search engine marketing techniques.

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